Business buyers are becoming more comfortable making larger, more complex purchases online. In just a few years, $11 trillion will be generated from digital channels, and B2B online sales are expected to eclipse B2C sales.
Complex products with dozens, hundreds, or even thousands of components, generally means increased buying friction, guesswork and mistakes. Yet, B2B buyers still want the ease and simplicity of B2C experiences.
Can your sales organization perform in this new world of digital commerce? Learn about how some companies are successfully transforming by integrating configure, price, quote (CPQ) with their ERP systems.
