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Let’s Get Phygital: 3 Ways Finance Can Lead Retail Growth

Let’s Get Phygital: 3 Ways Finance Can Lead Retail Growth

Published by: Research Desk Released: Sep 15, 2021

The blending of online customer service with the physical, offline experience is known as phygital, and it is where retail is heading. Information technology and personalization (increasingly powered by artificial intelligence and machine learning) will support this trend and continue to infiltrate all aspects of the retail industry. From the C-Suite to finance, leadership will need to understand the thinking and processes that support a phygital model for strategy and forecasting, and they will need to execute accordingly. In some cases, roles will change. In all cases, the organizational mindset will need to move from “Who do we owe?” to “How do we grow?” and should include a renewed focus on improving the customer experience. This will be accomplished by making technology investments and embracing digital transformation, effectively equipping customers to shop anytime, anywhere.

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