Data Whitepapers

The Constellation AstroChartTM supplies a visual guide of the trends impacting Data to Decisions. After assessing boardroom priorities, organizations should employ AstroCharts to inform portfolio mana...

Data Lakes have become a necessity for implementing big data, as companies are leveraging more and more unstructured data to make data-driven decisions. But, few companies have been able to truly o...

Your CMDB is a critical tool for maintaining high service availability. A healthy CMDB helps you to: Prevent business service outages Identify and respond to service outages more quickly ...

It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for cr...

It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distra...

2019 Global Data Exposure Report Information security leaders know their data is at risk. While traditional prevention solutions are widespread, these solutions still struggle to protect valuable d...

The most troubling reality is that insider threats continue rising even as more and more organizations invest in DLP (data loss prevention) solutions in an attempt to stem rampant data loss. But tradi...

Forrester Consulting Group commissioned thought leadership research on Zero Trust. The research found that data security in a Zero Trust architecture requires improved detection and response to inside...

Data is the lifeblood of business success, but has been trapped in silos for too long. To unleash its value, analytics must transform from merely reporting on data to providing fuel for data-driven ma...

We live in a data-rich world. From visitor behavior on websites and social media interactions to mobile app usage and device communications across the Internet of Things, brands are inundated with dat...