For a business to be able to boost incremental revenue is a sign of success. If a company can find and implement incremental revenue, it signifies a well-oiled and efficient enterprise.

One steady and straightforward way of finding revenue opportunities is by analyzing rich and contentful data after interaction with customers and other stakeholders. So, it will be viable for businesses to understand how to use data to find insights as it improves decision-making to a great extent.

Companies with a sales revenue of USD 10 billion or more tend to spend nearly 14% of their marketing budgets on analytics. And yet, only 30% of the available analytics are used.

Following are the ways in which big data increases business revenue:

Arrangement of data

The primary way is an arrangement of data while considering business goals. With the help of big data, it becomes possible to arrange data concerning business goals and needs. Also, you can see the clear picture of your data, which allows making innovative business strategies and making the right investment while making lucrative decisions for the business.

Improvised management

One significant reason for using big data is that it improves management and saves time. The process that aligns with analyzing and considering business data helps the business process run efficiently. It develops SWOT (Strength, weakness, opportunity, and threats) analysis. Big data not only brings more significant control over the business but also improves co-worker relationships.

Efficient advertising

Big data also helps understand the client behavior better. It ultimately improves practices for effective and efficient advertising. Big data also helps find the best location and provides support for driving engagement and sales through innovative advertising techniques that help generate traffic to the website.

Boosts personalization

Big data plays a significant role in improving Customer Relationship Management (CRM). It works for implementing personalization and customization. It helps understand the consumers, which, in turn, aids in developing personalized business strategies to attract the consumers’ attention.

Understanding buyer’s behavior

The analysis given by big data helps in understanding the market as well as the nature of buyers. Since it shows accuracy in predicting buyer behavior, it then helps grow the business through business strategies that work toward the target audience.

Rise in sales

Big data performs the linkage analysis that helps an organization to improve sales. It uses the data to deliver your target audience with services that they need by understanding their needs. It ultimately helps increase revenue in the most promising manner.


The time has come when the options are to either change the world or be left behind. And it is Big Data that helps in overcoming the change easily and making sure that the business’s growth is maximal. Overall, you can conclude that big data is one such tool that none of the businesses will regret investing in.

Fact – Big data plays an important role in business. Many huge organizations are already using the technology and providing beneficial results plus a high return on investment. When big data gets integrated with sales and marketing, it helps businesses market their product to automate sales and improve contextual marketing. Today, several organizations are relying on this technology and reaching greater success.

For more information, download our latest whitepapers on big data.