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Balancing act: fleet efficiency and safety
Sponsored by:
HERE Technologies
Published By:
Research Desk
Released:
Sep 24, 2020
Operating a successful fleet requires high levels of safety and efficiency. However, when a business elevates its safety standards, it may notice a decline in efficiency – and vice versa.…
Read more
Let’s face it, consumers are addicted to fast delivery.
Sponsored by:
HERE Technologies
Published By:
Research Desk
Released:
Sep 24, 2020
As delivery windows continue to shrink, demand is only growing stronger. The pressure is on for online food delivery and e-commerce companies to consistently meet these ever-tightening deadlines and keep…
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Omdia – Location Platform Index: Mapping and Navigation
Sponsored by:
HERE Technologies
Published By:
Research Desk
Released:
Sep 24, 2020
Omdia’s “Location Platform Index: Mapping and Navigation” provides a detailed analysis of major vendors in the location and mapping industry. This year’s update names four platform leaders and four disruptive…
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HERE helps Locomizer defi ne a precise audience segment
Sponsored by:
HERE Technologies
Published By:
Research Desk
Released:
Jun 05, 2019
Locomizer has patented next generation customer interests’ profi ling platform that enables unprecedented personalized targeting on a global scale. Locomizer sought a partner to enable them to identify and target…
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Putting AI to work for audience segmentation
Sponsored by:
HERE Technologies
Published By:
Research Desk
Released:
Jun 05, 2019
Have a conversation with anyone about how the changing nature of technology is affecting our world, and artificial intelligence (AI) will invariably come up. It has the potential to change…
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The Guide to Buying Location Data for Marketers
Sponsored by:
HERE Technologies
Published By:
Research Desk
Released:
Jun 05, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes…
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Seven questions to ask when buying location data for audience segmentation
Sponsored by:
HERE Technologies
Published By:
Research Desk
Released:
Jun 05, 2019
It is important to know where place information is coming from because different sources can interpret a place differently..
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Double Take
Sponsored by:
HERE Technologies
Published By:
Research Desk
Released:
Jun 05, 2019
An array of location-centric innovations is transforming the advertising and marketing landscape. With technologies now moving beyond simple ‘location’, advertisers can begin to access a more nuanced picture of ‘reality’.…
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The Marketers’ Guide to Buying Location Data
Sponsored by:
Here Technologies
Published By:
Research Desk
Released:
Mar 21, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes…
Read more
Moving beyond location: How contextual data is transforming the advertising arena.
Sponsored by:
Here Technologies
Published By:
Research Desk
Released:
Mar 21, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of…
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