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Whitepapers
account-based marketing handbook
Sponsored by:
Oracle
Published By:
Research Desk
Released:
Nov 19, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content…
Read more
data-driven marketing
Sponsored by:
oracle
Published By:
Research Desk
Released:
Nov 19, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for…
Read more
the dmp checklist 7 questions to ask to ensure a solid core
Sponsored by:
Oracle
Published By:
Research Desk
Released:
Nov 19, 2019
It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the…
Read more
5-minute audience targeting primer
Sponsored by:
Oracle
Published By:
Research Desk
Released:
Nov 19, 2019
Marketing is not getting more difficult because of data—it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you…
Read more
unload technical debt and transform commerce
Sponsored by:
Oracle
Published By:
Research Desk
Released:
Nov 19, 2019
How to shed technical baggage to succeed in the next era of commerce.
Read more
retail in 4 dimensions: understanding consumer behavior in an age of relativity
Sponsored by:
Oracle
Published By:
Research Desk
Released:
Nov 19, 2019
Why today’s retail landscape is in a constant state of flux as the march of digital technology continues to trample all over traditional models of consumer buying habits.
Read more
go direct-to-consumer and prepare your business for success
Sponsored by:
Oracle
Published By:
Research Desk
Released:
Nov 19, 2019
Consumers want direct access to goods and services. In fact, consumers asking for a direct relationship is a top driver of why brands have gone direct thus far. Brands must…
Read more
perry ellis drives brand loyalty
Sponsored by:
Oracle
Published By:
Research Desk
Released:
Nov 19, 2019
A real-life example of how a customer experience platform built for retail makes all the difference in achieving successful business results.
Read more
customer experience in the digital world: consumer goods & retail
Sponsored by:
oracle
Published By:
Research Desk
Released:
Nov 19, 2019
Today’s lightning-paced digital retail world means shoppers have more power than ever, and they want what they want NOW. Is your ecommerce strategy designed to deliver the best customer experience?…
Read more
a new breed of analytics
Sponsored by:
Oracle
Published By:
Research Desk
Released:
Nov 15, 2019
Data is the lifeblood of business success, but has been trapped in silos for too long. To unleash its value, analytics must transform from merely reporting on data to providing…
Read more
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