Consumer Goods Industry Insights Report
Salesforce surveyed 1,500 global decision makers in the consumer goods industry to discover how organizations are:
- Driving efficient growth
- Capturing the attention of savvy, digital-first consumers
- Identifying and capitalizing on new opportunities
Data in this report is from a double-anonymous survey conducted from February 16 through March 9, 2023. The survey generated 1,500 responses from a range of consumer goods decision makers across North America, Asia-Pacific, and Europe. All respondents are third-party panelists. See page 37 for further survey demographics.
Due to rounding, not all percentage totals in this report equal 100%. Comparison calculations are made from total numbers (not rounded numbers).
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