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Delivering Personalised Experiences in Times of Change

Delivering Personalised Experiences in Times of Change

MSFT
Published by: Research Desk Released: Feb 03, 2021

Learn how to get the most from your customer behaviour data and capitalize on each interaction with them in this eBook. You’ll discover how a customer data platform delivers a 360-degree view of your customers to help you:

  • Drive customer acquisition, conversion and retention.
  • Personalise experiences that help connect and engage with customers in more informed and meaningful ways, especially during times of change.
  • Derive relevant and focused insights that are tailored to role needs and help predict what customers need next – be it a complementary product or a retention offer at the time of product renewal.
  • Streamline business processes across multiple functions, including sales, marketing, service and operations.

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