Confidence that advertisers got what they paid for builds trust in the digital media ecosystem and lays the proper groundwork for any campaign. However, the industry has reached an inflection point where achieving human, viewable, and brand-safe impressions is no longer enough to give marketers peace of mind.
In other words, verification alone is inadequate in gauging a campaign’s success. Now, to truly understand a campaign’s performance and optimize its effectiveness, marketers need to measure what will genuinely determine a winning campaign: consumer attention.
Download this guide to learn about:
- The state of ad verification today, what’s missing, and why evolution is necessary
- What it means to measure consumer attention, including which metrics to track
Case studies of how brands shifted measurement strategies to focus on engagement