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experience essentials: orchestrate, measure, and master cross-channel success
Sponsored by:
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Published By:
Research Desk
Released:
Nov 23, 2020
Even though customer journeys aren’t always linear, they follow a logical flow. But when systems are fragmented, campaigns can’t stay in lockstep with customers. By bringing all of your campaigns…
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delivering personalized content for dummies
Sponsored by:
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Published By:
Research Desk
Released:
Nov 23, 2020
Customers crave a sense of personal connection — especially as daily interactions become more digital. Start with the basics by reading our new book, Delivering Personalized Content For Dummies. You’ll…
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building better experiences (and bigger profits)
Sponsored by:
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Published By:
Research Desk
Released:
Nov 23, 2020
Customer expectations are evolving fast in the B2B market. Long-term growth requires investment in the future, and seamless and intuitive customer experiences are the future of B2B sales. View the…
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best practices in content management: it edition
Sponsored by:
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Published By:
Research Desk
Released:
Nov 23, 2020
Delivering amazing experiences takes the expertise of both marketing and IT. So your content management system should fit the needs of both. We’ve asked brands of all sizes, including Raiffeisen,…
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rationalize to modernize your martech stack
Sponsored by:
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Published By:
Research Desk
Released:
Nov 23, 2020
High tech companies should look for ways to reduce vendor and solution sprawl and help IT and marketing teams improve workflows to increase their output and performance without adding overhead.
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build an irresistible commerce experience
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Published By:
Research Desk
Released:
Nov 23, 2020
People buy experiences, not products. Returning customers are likely to spend 67% more on a company’s products and services than those who are new. With 80% of future profits coming…
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the future of marketing is creative
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Published By:
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Released:
Nov 23, 2020
While marketing teams swim in a sea of data and information, the future depends on creativity. Establishing a culture of human ingenuity gives purpose to data intelligence, transforms your team,…
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the reinvention of normal
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Published By:
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Released:
Nov 23, 2020
2020 hasn’t gone how anyone might have guessed. But when your business has made a digital transformation, you can pivot swiftly and decisively. We’ve put together a guide, The Reinvention…
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jumpstart your revenue growth
Sponsored by:
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Published By:
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Released:
Nov 23, 2020
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across…
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the rise of marketing automation as a service
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Published By:
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Released:
Nov 17, 2020
In this white paper, we will examine Marketing Automation as a Service, why marketing automation is so valuable to organizations, the costs, and complexities of marketing automation, and finally how…
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