• All
  • Cloud
    • Solutions
    • Virtualization
  • Data
    • Analytics
    • Big Data
    • Customer Data Platform
  • Digital
    • Digital Marketing
    • Social Media Marketing
  • Finance
    • Risk & Compliance
  • Human Resources
    • HR Solutions
    • Talent Management
  • IT Infra
    • App Management Solutions
    • Best Practices
    • Datacenter Solutions
    • Infra Solutions
    • Networking
    • Storage
    • Unified Communication
  • Mobility
  • Sales & Marketing
    • Customer Relationship Management
    • Sales Enablement
  • Security
  • Tech
    • Artificial Intelligence
    • Augmented Reality
    • Blockchain
    • Chatbots
    • Internet of Things
    • Machine Learning
    • Virtual Reality
  • All
  • Cloud
    • Solutions
    • Virtualization
  • Data
    • Analytics
    • Big Data
    • Customer Data Platform
  • Digital
    • Digital Marketing
    • Social Media Marketing
  • Finance
    • Cost Management
    • Risk & Compliance
  • Human Resources
    • HR Solutions
    • Talent Management
  • IT Infra
    • App Management Solutions
    • Best Practices
    • Datacenter Solutions
    • Infra Solutions
    • Networking
    • Storage
    • Unified Communication
  • Mobility
  • Sales & Marketing
    • Customer Relationship Management
    • Sales Enablement
  • Security
  • Tech
    • Artificial Intelligence
    • Augmented Reality
    • Blockchain
    • Chatbots
    • Internet of Things
    • Machine Learning
    • Virtual Reality
5 Reasons B2C Marketers Should Care About Their Data Platform

5 Reasons B2C Marketers Should Care About Their Data Platform

Snowflake
Published by: Research Desk Released: Jul 01, 2020

B2C marketers are well aware of the power of data to personalize content, experiences, and offers to individual customers, and to optimize media and channel mix decision-making. But data silos—the practice  of storing different types of information in separate, disconnected systems—often keep that coveted “customer 360” out of reach.

Legacy data-warehousing technologies stayed in the purview of the IT department for decades, with little visibility to or interaction from marketing teams and other business functions. Until now. Today, marketers can ensure they’re extracting maximum value from their data, and make it accessible and actionable in real time with a cloud-built data warehouse where all of a company’s data can be securely stored, and then seamlessly accessed by technical and non-technical users alike.

In our ebook, 5 Reasons B2C Marketers Should Care About Their Data Platform, we explore the benefits that modern data warehousing unlocks for marketers, with a focus on:

  • Obtaining a holistic view of customers to deliver personalized experiences, increasing loyalty, and lifetime value (LTV)
  • Increasing speed to ROI by enabling data and analytics teams to be more agile
  • Harnessing predictive analytics to improve customer experience and inform spend,  channel mix, merchandising, and other key marketing decisions
  • Attracting and retaining high-value analytics talent
  • Getting ahead of IT and regulatory  compliance requirements

Welcome Dear

Thank you for your interest and your registration with Teradata. Please confirm your e-mail address to complete your registration by clicking here

Yes, confirm my

By confirming this, you give Teradata your consent to send you information on our data analytics products and services or invitations to events and webinars by e-mail from time to time. You can revoke this consent at any time by clicking on the unsubscribe link at the bottom of each of our e-mails. We assure you that we treat your contact details with the utmost care. Detailed information on how we store and use your personal data or how you can exercise your rights regarding your personal data can be found in the global Teradata Privacy Policy.