The Future of Insurance
Throughout the financial services industry, customers are looking for more personalized, streamlined and convenient experiences without compromising on trust and security. The insurance industry has already made strides to adapt to these trends by seeking out ways to automate operations and use artificial intelligence (AI) to generate insights and predict trends in a bid to become more agile and responsive as an organization as well as in responding to customer needs.
In June and July of 2023, Arizent and Digital Insurance surveyed 105 respondents holding manager-level positions or higher at insurance carriers, agencies and brokerages. The research, done on behalf of Salesforce, suggests insurers see substantial additional opportunities to leverage automation and AI within their operations, provided they can overcome key challenges such as privacy, security and implementation issues.