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Top 5 reasons why retail chatbots fail (and how to fix them)

Top 5 reasons why retail chatbots fail (and how to fix them)

nuance
Published by: Research Desk Released: Aug 04, 2022

Answering FAQs cost-effectively, proactively engaging shoppers at the perfect moment, recommending
additional purchases, handling changes to orders… The list goes on and on. What’s more, these brands are seeing the impact—on CSAT scores, conversion rates, sale sizes, and operating costs.

But this isn’t a universal story. A lot of the time, retail chatbots created with the best of intentions still fail to deliver for their brand. They disconcert or frustrate customers. They escalate almost every inquiry to a live agent. They get outshined by other brand’s self-service experiences.

If that sounds familiar, you’re in the right place!

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