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data: the good 4-letter word
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Published By:
Research Desk
Released:
Feb 05, 2021
Data doesn’t have to be a dirty word. At least not according to data quality experts from Dun & Bradstreet and Data Therapy™. We bring these champions of high-quality together…
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disruption: how the 2020 pandemic changed email
Sponsored by:
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Published By:
Research Desk
Released:
Feb 04, 2021
Actionable email insights for uncertain times. Everything we thought we knew about consumer behavior changed in 2020. All our years of carefully watching metrics and optimizing email campaigns suddenly turned…
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email tune-up: a 5-point inspection to get your program in gear
Sponsored by:
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Published By:
Research Desk
Released:
Feb 04, 2021
Whether you’re new to email marketing or a seasoned pro, now is the time to clean the gunk out of your email campaign to prime yourself for lasting success. Validity…
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the data manager’s field guide
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Published By:
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Released:
Jan 16, 2021
Today’s enterprise businesses have sky-high expectations for their CRM data, and it’s up to the data manager to ensure that the data is clean, reliable, and usable across the organization.…
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the sender score guide to deliverability
Sponsored by:
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Published By:
Research Desk
Released:
Jan 16, 2021
Are you new to email marketing, or simply looking to better understand deliverability? You’ve come to the right place. Download our Sender Score Deliverability Guide to help set you on…
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the fundamentals of email marketing
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Published By:
Research Desk
Released:
Jan 16, 2021
Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in…
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2020 email deliverability benchmark
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Published By:
Research Desk
Released:
Jan 16, 2021
Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average,…
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the fundamentals of crm data management
Sponsored by:
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Published By:
Research Desk
Released:
Dec 08, 2020
Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that…
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the data manager’s field guide
Sponsored by:
Validity
Published By:
Research Desk
Released:
Dec 08, 2020
Data managers play a critical role in the success of today’s enterprise businesses. At first glance, their responsibilities might seem relatively straightforward. But the reality is, their job is incredibly…
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quality crm data: the key to delivering great customer experiences
Sponsored by:
Validity
Published By:
Research Desk
Released:
Dec 08, 2020
In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to…
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