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master your role as cm(i)o
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
Today’s Chief Marketing (Intelligence) Officers are increasingly responsible for driving top-line business results. More than ever, they require deeper customer insights and data-driven strategies t...
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why the data driven marketer needs a cloud data warehouse
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
Marketing uses a lot of data, and “data-driven” marketing is rapidly becoming commonplace. Effectively collecting, preparing, and analyzing a growing pool of information sources can lead to mea...
Read more
5 reasons b2c marketers should care about their data platform
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
B2C marketers are well aware of the power of data to personalize content, experiences, and offers to individual customers, and to optimize media and channel mix decision-making. But data silos—the p...
Read more
5 ways data is redefining financial services
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
Data is the fuel of the financial services industry, powering everything from retail banking transactions to insurance claims to online payments. With increasingly fragmented global regul...
Read more
the executive’s guide to alternative data analytics
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
Bring your investment firm into today’s Data Economy Investment managers spent $400 million on alternative data sets in 2017 and that figure is expected to more than quadruple by 2020. ...
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how healthcare providers and payers drive outcome-based analytics
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
Healthcare data is growing at an astronomical rate, prompting a new era in healthcare organizations. However, this presents the challenge of managing and analyzing extremely large data assets. &nbs...
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data driven healthcare
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
The healthcare sector has unique data challenges, including secure and controlled data sharing among hospitals, payers, service providers, health insurance entities, and the government. This detailed ...
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5 ways data is transforming healthcare and life sciences
Sponsored by:
Snowflake
Published By:
Research Desk
Released:
Jul 01, 2020
The volume of data in healthcare is projected to grow 36% annually over the next five years. The opportunities this data will offer to patients, as well as to healthcare and life sciences companies, a...
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devsecops in government: enabling secure productivity during a pandemic
Sponsored by:
Coder
Published By:
Research Desk
Released:
Jul 01, 2020
In today’s challenging environment, federal, state, and local leaders have rapidly adapted to continue serving their stakeholders while taking on new tasks with an unanticipated volume of requests, ...
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the impact of a digital workforce on business agility & survival
Sponsored by:
Blueprism
Published By:
Research Desk
Released:
Jun 30, 2020
The research was conducted by independent research firm Sapio on behalf of Blue Prism. 1,725 business decision makers (those with a final say over budget spend of technology implementations) were surv...
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